Successful
launch of a strategic new product : |
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Client
: Large retail bank.
Context
: In order to double the personal loan revenue in 3 years
on, the bank launched a new loan offering and sales support
software.
Objective
: Familiarising the entire salesforce with the new offer and
the new software as well as helping them master a new sales
method.
Our
role : Designing the new sales method and a whole training
programme. Running training sessions for 5,000 sales team
managers and for internal trainers in charge of training 20,000
sales reps.
Results
: Sales have increased by 30% in a year.
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From
selling machines to selling turnkey lines : |
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Client
: World leading industrial machine manufacturer.
Context
: The group wants to conquer the market of turnkey lines,
which offer much more potential for growth and profitability.
Objective
: Helping the salesforce adopt a new sales approach, based
on a strategic and economic analysis of the customer's project
and on seeking to maximise value for both parties.
Our
role : Designing along with McKinsey the new sales approach,
then rolling out a training programme for all sales executives
and teams in Europe, USA, South America and Asia.
Results
: 20% increase in sales of turnkey lines in a year
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Enabling
a large salesforce achieve an ambitious price increase : |
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Client
: B to B services business with revenues of $ 25 billion revenue.
Context
: Profitability has been decreasing for 15 years, due to constant
pressure on tariffs from key accounts.
Objective
: Achieving the first price increase in the company's history.
Our
role : Motivating and training all the sales team managers
and setting up and transferring a complete toolkit for implementing
local action plans.
Results
: Cash flow has gone up by 57% in one year.
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Promoting
a totally new range of products on the market : |
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Client
: Major insurance company.
Context
: After creating a multichannel bank, the Company needs to
cross sell to its insurance customers the new bank product
portfolio, profitably.
Objective
: Selling new integrated financial services packages.
Our
role : Designing a training programme on new products
and related sales methods, then training internal trainers
that trained 8,000 sales managers and reps.
Results
: 100,000 additional clients have bought the new packages.
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Implementing a new distribution model
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Client
: Large retail bank.
Context
: The bank redesigns its whole distribution model (point of
sales format, sales roles, customer portfolio management etc.)
in order to increase its sales efficiency and obtain more
sales meetings with customers. The project is extremely sophisticated
and complex.
Objective
: Enabling all regional subsidiaries to successfully implement
the project.
Our
role : Designing and facilitating within a few weeks,
2-day training sessions for the 500 members of the 29 regional
project teams.
Results
: 500.000 additional customer sales meetings in one year.
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Delivering
the company's commitments to its employees : |
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Client
: B to B services business with 30,000 employees.
Context
: The Company has issued an ambitious strategic project about
its commitments towards clients and employees.
Objective
: Aligning management practices to the commitments made to
employees.
Our
role : Designing and running a training courses dedicated
to the 1,500 managers.
Results
: company commitments have been delivered.
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Increasing
Customer Loyalty : |
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Client
: B to B services business with 300,000 employees..
Context
: The global business objective is to increasing the customer
retention rate.
Objective
: Changing customer management practices to increase loyalty
rate.
Our
role : Contributing to designing practices and tools,
then developing and running training workshops for sales teams.
Results
: Customer loyalty rate has reached 97%.
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Promoting
a new offer around the world : |
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Client
: : B to C services business with 170,000 employees.
Context
: A new service offer is to be launched worldwide.
Objective
: Simultaneously training 25,000 executives and employees
in 90 countries.
Our
role : Designing a training toolkit, for easy use by local
trainers without needing preliminary "train the trainers"
workshops.
Results
: project in progress
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Selling
a new generation of power plants : |
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Client
: One of the world leaders in the energy industry.
Context
: The group wants to promote a new generation of power plants
globally. The market potential is several hundred billions
dollars over the next decade.
Objective
: Training all sales executives in a new and standard sales
approach.
Our
role : Designing and running a series of seminars for
groups of fifty sales people from the whole world.
Results
: project in progress
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